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Sky Bet
Chelsea handed fine for secret payments breach.
BREAKING
Integrity
Time to read: 4 min
When a crest becomes a lure
October 22, 2025
BREAKING
Europe
Time to read: 2 min
Flutter partners with women’s netball team in latest Leeds move
June 3, 2024
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 3 min
EFL unveils first round of EDI ratings: Bronze, Silver, Gold
April 3, 2024
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 2 min
EFL unveils initial distribution of Sky Bet’s £6m investment
March 25, 2024
SBC Leaders magazine: Sky Betting & Gaming still thinking big
BREAKING
Europe
Time to read: 3 min
SBC Leaders magazine: Sky Betting & Gaming still thinking big
January 31, 2024
BREAKING
Fan Engagement
Time to read: 2 min
EFL and title partner Sky Bet launch £6m initiative to support community projects
November 8, 2023
BREAKING
Advertisement
Time to read: 2 min
Sky Bet and Neville flagged by ASA for gaming advertising  
October 18, 2023
EFL 'spygate' ruling to set a precedent for future surveillance breaches
BREAKING
Football
Time to read: 3 min
Sky Bet and EFL agree five year extension
June 8, 2023
BREAKING
Europe
Time to read: 2 min
RacingTV to leverage 2mee’s direct human messaging system
September 13, 2022
BREAKING
Football
Time to read: 4 min
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
August 1, 2022
BREAKING
Europe
Time to read: 4 min
DAZN keeps the faith in betting venture after BT Sport blow
July 25, 2022
BREAKING
Europe
Time to read: 3 min
York Racecourse boosts prize funds in Sky Bet sponsorship renewal
July 19, 2022
BREAKING
Media Rights
Time to read: 2 min
Viaplay becomes streaming home of the Championship across Europe
May 23, 2022
BREAKING
UK
Time to read: 2 min
Premier League pushed for quicker removal of gambling sponsors
May 23, 2022
BREAKING
Fan Engagement
Time to read: 2 min
Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign
May 16, 2022
BREAKING
UK
Time to read: 3 min
The Skinny Food Co establishes trio of Championship team sponsorships
January 25, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
January 4, 2022
BREAKING
Integrity
Time to read: 2 min
York City player receives suspension for illegal betting
October 28, 2021
BREAKING
Media Rights
Time to read: 2 min
SIS renews data distribution partnership with RMG
June 28, 2021
BREAKING
Integrity
Time to read: 3 min
Crystal Palace enhances social responsibility efforts with GAMSTOP
March 30, 2021
BREAKING
Partners
Time to read: 2 min
EFL Chairman warns of effects of gambling sponsorship ban
March 17, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Cheltenham Festival 2021 forecast for decade-high viewership peak
March 16, 2021
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Deloitte approved falsified Abramovich accounts, BBC finds
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Will the London Broncos compete in the 26/27 Super League season?
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Flamengo and Fluminense take betting ban protest to shirts for Rio derby
4
How AS Monaco and Payhound are building a partnership beyond visibility
5
Is Čeferin’s fourth-term bid following Infantino’s FIFA playbook?
6
F1’s 40-year Africa return marred by Rwanda sportswashing attempts? 
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026