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Sky Bet
Chelsea handed fine for secret payments breach.
BREAKING
Integrity
Time to read: 4 min
When a crest becomes a lure
October 22, 2025
BREAKING
Europe
Time to read: 2 min
Flutter partners with women’s netball team in latest Leeds move
June 3, 2024
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 3 min
EFL unveils first round of EDI ratings: Bronze, Silver, Gold
April 3, 2024
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 2 min
EFL unveils initial distribution of Sky Bet’s £6m investment
March 25, 2024
SBC Leaders magazine: Sky Betting & Gaming still thinking big
BREAKING
Europe
Time to read: 3 min
SBC Leaders magazine: Sky Betting & Gaming still thinking big
January 31, 2024
BREAKING
Fan Engagement
Time to read: 2 min
EFL and title partner Sky Bet launch £6m initiative to support community projects
November 8, 2023
BREAKING
Advertisement
Time to read: 2 min
Sky Bet and Neville flagged by ASA for gaming advertising  
October 18, 2023
EFL 'spygate' ruling to set a precedent for future surveillance breaches
BREAKING
Football
Time to read: 3 min
Sky Bet and EFL agree five year extension
June 8, 2023
BREAKING
Europe
Time to read: 2 min
RacingTV to leverage 2mee’s direct human messaging system
September 13, 2022
BREAKING
Football
Time to read: 4 min
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
August 1, 2022
BREAKING
Europe
Time to read: 4 min
DAZN keeps the faith in betting venture after BT Sport blow
July 25, 2022
BREAKING
Europe
Time to read: 3 min
York Racecourse boosts prize funds in Sky Bet sponsorship renewal
July 19, 2022
BREAKING
Media Rights
Time to read: 2 min
Viaplay becomes streaming home of the Championship across Europe
May 23, 2022
BREAKING
UK
Time to read: 2 min
Premier League pushed for quicker removal of gambling sponsors
May 23, 2022
BREAKING
Fan Engagement
Time to read: 2 min
Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign
May 16, 2022
BREAKING
UK
Time to read: 3 min
The Skinny Food Co establishes trio of Championship team sponsorships
January 25, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
January 4, 2022
BREAKING
Integrity
Time to read: 2 min
York City player receives suspension for illegal betting
October 28, 2021
BREAKING
Media Rights
Time to read: 2 min
SIS renews data distribution partnership with RMG
June 28, 2021
BREAKING
Integrity
Time to read: 3 min
Crystal Palace enhances social responsibility efforts with GAMSTOP
March 30, 2021
BREAKING
Partners
Time to read: 2 min
EFL Chairman warns of effects of gambling sponsorship ban
March 17, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Cheltenham Festival 2021 forecast for decade-high viewership peak
March 16, 2021
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LIV Golf 2.0 has a backer, but the players have already given their answer
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FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
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AC Milan and Inter unveil Generali Stadium as San Siro replacement
4
Piracy and Scotland pile pressure on football's 3pm blackout
5
Sideline Moves: Kathleen Kennedy takes charge of LA28 ceremonies
6
Why Concacaf is ending its SUM commercial partnership
7
HYROX's 'road to the Olympics' starts with World Triathlon deal
Features
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026